Apis Productions and WebCE team up on embedded continuing education for insurance agents

Apis Productions and WebCE have launched a co-branded learning portal inside Apis Connect, letting insurance agents access continuing education through single sign-on. The move is designed to reduce logins, improve the producer experience and give BGAs and IMOs a more connected digital offering.

Why it matters: - The partnership puts continuing education inside the workflow agents already use, which can reduce friction for licensing and professional development. - BGAs and IMOs gain a new way to add value to their portals with education, discounts and a more branded experience. - The integration could make producer engagement stronger by keeping more activity inside one digital destination.

What happened: - Apis Productions partnered with WebCE to bring continuing education into the Apis Connect ecosystem. - The companies launched a co-branded learning portal powered by Apis Connect single sign-on technology. - Agents can move from their organization’s portal into WebCE without managing a separate login. - The announcement was dated July 22, 2026, from Annapolis, Maryland.

The details: - The integration is designed for BGAs and IMOs that want to support agents with a more connected digital experience. - Apis Productions said the move fits its goal of reducing friction between technology and people. - Peri Lane, CEO of Apis Productions, said the integration is meant to simplify continuing education and help partners deliver a branded experience that is more connected and more valuable. - The portal allows organizations to offer professional development as an extension of their existing agent portal. - BGAs and IMOs can offer exclusive discounts to producers through the partnership. - WebCE is presented as the largest online education provider in the industry. - WebCE says its services include relevant topics, product training requirements and fast roster reporting. - WebCE products are positioned as a solution for agents who need to meet education requirements. - Ryan Marlow, WebCE’s vice president of sales, said the integration makes WebCE resources more accessible in the digital environments agents already use. - Apis Productions said APIS:connect has pre-built integrations for more than 30 commonly used industry platforms. - Apis Productions has spent 25 years serving life insurance organizations with technology, marketing and strategy services. - The company’s offerings include custom websites with secure agent portals, single sign-on integrations, application development and marketing consulting. - Apis Productions works with BGAs, IMOs, carriers and financial organizations. - WebCE provides online continuing education, licensing and exam preparation for insurance and financial services professionals. - WebCE says it has helped millions of professionals meet licensing requirements for more than two decades. - More information is available at apisproductions.com and webce.com. - Peri Lane’s social media profile is available on LinkedIn.

Between the lines: - The deal is less about adding another platform and more about folding education into an existing system agents already trust. - That approach can help technology vendors defend their value by becoming the default place where producers do more of their work. - The emphasis on SSO and branding suggests the partnership is aimed at reducing drop-off and making the portal feel native to each organization.

What's next: - BGAs and IMOs can begin evaluating whether to add the co-branded WebCE experience to their existing Apis Connect environment. - The partners are likely to use the integration to position their platforms as a more complete producer support stack. - The companies are steering agents toward a simpler path for continuing education, with fewer extra steps and fewer disconnected systems.